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Neiman Group Adds Dietz & Watson to Client Roster
No. 2 U.S. Premium Deli Brand Taps Neiman Group for Advertising, Public Relations and Social Media
PHILADELPHIA, Pa. (July 7, 2009) — Neiman Group has been selected as the advertising, public relations and digital communications agency for Philadelphia-based Dietz & Watson, a preparer and international distributor of premium deli meats and artisan cheeses. Neiman Group was selected after a review that included six firms.
Dietz & Watson offers deli-fresh beef, pork, ham, turkey breast, chicken breast and cheeses, more than two dozen varieties of franks and sausages, a full line of deli thin sliced re-sealable packaged meats and cheeses and a line of deli complements. They are the number two premium deli brand in the nation and have a presence in all 50 states.
Neiman Group is charged with creating and executing a full range of marketing programs, including print and broadcast advertising, point of sale (POS) materials, sales collateral, public relations and digital/social media.
"We are excited and privileged to have the opportunity to partner with Dietz & Watson — an iconic, family-owned brand that has been doing it better than anyone for 70 years," said Tim Reeves, CEO of Neiman Group. "Ruth Eni, the founder's daughter, and her children, Louis Eni, Cindy Eni Yingling and Chris Eni, have continued to personify the Dietz & Watson brand through the years with an unwavering dedication to Gottlieb Dietz's commitment to 'quality above all'.
"To be chosen to represent this family, their company and their brand is a tremendous honor," added Reeves.
ABOUT DIETZ & WATSON — Dietz & Watson was founded in 1939 by Gottlieb Dietz, a talented young German sausage maker. His primary goal was to produce the most flavorful, highest quality deli meats in the marketplace, to please even the most discriminating palate. His old-world recipes and commitment to "quality above all" demanded nothing less than the freshest lean beef, ham, pork turkey breast and chicken breast and only the freshest, all-natural spices and seasonings. Dietz & Watson never uses artificial flavors, colors or fillers and never any MSG. Today, the third generation of the family continues Gottlieb Dietz's dedication and commitment in preparing Premium Deli Meats and Artisan Cheeses.
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.