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Neiman Group Wins Trex® Account
Category Leader in Wood-Alternative Decking Chooses New Agency of Record
HARRISBURG, PA (October 9, 2008) - Trex Company, Inc. (NYSE: TWP), the nation's largest manufacturer of wood-alternative decking, railing, fencing and trim products marketed under the brand name Trex(R), has chosen Neiman Group as its new agency of record. Neiman Group will be responsible for strategic planning and creative development for both consumer and trade marketing. Headquartered in Winchester, Virginia, Trex(R) is the premium outdoor living brand for consumers, with 2007 net sales of $329 million.
"We recently implemented significant changes in the Trex organization, all designed to enhance operational effectiveness and competitiveness," said Ronald W. Kaplan, President and CEO, Trex Company, Inc. "Neiman Group will play a critical role in helping us to accomplish our ambitious goals. Their team already has demonstrated competency, credibility and accountability—the very qualities I expect from my leadership team here at Trex."
The Trex advertising account was previously held by Arnold Worldwide. Creative work from this new partnership is expected to enter the market in the 1st Quarter of 2009. Long-time Neiman Group partner, MayoSeitz Media of Philadelphia, will handle media planning and buying.
"We are thrilled to have the opportunity to help Trex grow in every way," said Neiman Group CEO Tim Reeves. "In choosing Neiman Group, Trex has validated our ongoing focus on recruiting great people to Pennsylvania. I am proud that talented creative thinkers from San Francisco, Portland, Dallas, New York and beyond have chosen Neiman Group as their home; and prouder still that Trex has chosen us as its partner."
Trex Company is the nation's largest manufacturer of composite decking, railing, fencing and trim, with more than 15 years of product experience. Built on "green" principles and values, Trex makes its products from a unique formulation of reclaimed wood and waste plastic, combined through a proprietary process. Known for its "splinter-free" comfort, Trex offers significant design flexibility with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. And it offers one of the industry's leading warranties—25 years of coverage for residential use.
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.