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Growing Mid-Atlantic Retailer Selects Neiman Group to Handle PR for 25th-Anniversary Celebration
HARRISBURG, PA (July 11, 2007) - Ollie's Bargain Outlet, famous for its signature catch-phrase - Good Stuff Cheap - has chosen Neiman Group to develop and implement a public relations and promotional campaign to support the retailer's 25th anniversary at its more than 50 locations in six states.
"For 25 years, Ollie's customers have come to count on Ollie's Bargain Outlet for amazing deals on an ever-changing array of merchandise," said Steve Aaron, Vice President and PR Director at Neiman Group. "That they have chosen us to help celebrate this remarkable milestone is an honor. Ollie's customers can count on a unique celebration—something only Ollie's could deliver!"
Ollie's Bargain Outlet, founded in 1982, is the largest retailer of closeouts, salvage and surplus merchandise in the Mid-Atlantic region. Ollie's offers a huge variety of famous brand name merchandise at savings from 30-percent to 70-percent off the regular retail price, and the assortment is always changing. Ollie's Bargain Outlet operates more than 50 stores in Pennsylvania, Maryland, Delaware, Virginia, Ohio and West Virginia.
"Ollie's 25th anniversary is a milestone in a true Pennsylvania success story, and I am proud to have been a part of that story from the beginning," said Mark Butler, President and CEO of Ollie's Bargain Outlet. "We are honored to have Neiman Group, another successful Pennsylvania-based company, partner with us to help celebrate this important Ollie's event."
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.