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Neiman Group Hired by Herr Foods, Inc. for Advertising and Public Relations
It's Crunch Time! Agency Honored to Work with Beloved Mid-Atlantic Snack Manufacturer
HARRISBURG, PA (July 9, 2007) - Generations of Americans have enjoyed Herr's snacks, including chips, pretzels and cheese curls, but few have had the privilege to work with the family-owned company, based in Pennsylvania Dutch Country. Neiman Group is proud to announce that it has been hired by Herr Foods, Inc. to provide advertising and public relations support.
"We are excited to be working with one of Pennsylvania's most beloved companies," said Don Transeth, Neiman Group's senior vice president. "Herr's is known for its quality products, which have been pantry mainstays for more than 60 years. We are honored that the Herr's team has selected us to provide advertising and public relations support for its delicious snacks. We look forward to a great working relationship."
A recognized leader in the snack food industry, Herr Foods Inc., is headquartered in Nottingham, Pa., and distributes its snacks in 15 states, most of them in the Mid-Atlantic region and the Northeast. It also distributes its products nationally via Sam's Club, Wal-Mart and BJ's Wholesale Club. Jim Herr founded the company in 1946 in Lancaster, Pa., and it now employs more than 1,400 people who make 340 delicious snack products, from classic potato chips and pretzels to tortilla chips, popcorn, onion rings and a variety of innovative flavored snacks.
"Neiman Group is a great fit for Herr's," said Don Cartusciello, Herr's vice president of marketing. "For a company that prides itself on its rich Pennsylvania history, finding a top-notch advertising and PR partner right in your own region is a dream come true. We've been impressed by Neiman Group's creative thinking and genuinely enjoy working with the team."
To formally announce Neiman Group's hiring, Herr's delivered a truck full of Herr's snacks to the agency for all to enjoy. For an agency thrilled to work on the business, THAT was a dream come true!
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.