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06.18.2007

Neiman Group and PA Department of Health Promote Anti-Tobacco Campaign at Big 33 Football Classic

HARRISBURG, PA (June 18, 2007) - "Pete the Tooth" ~ the protagonist of an aggressive television and online anti-tobacco campaign developed by the Neiman Group for the Pennsylvania Department of Health attended the annual Big 33 High School Football Classic in Hershey, PA on June 16, 2007. Photos taken with spectators and Pete were posted on www.ChewOrEww.com. Pete the Tooth is also educating teens on the risks of tobacco at MySpace.com/WhereIsPete and YouTube.com/4WhereIsPete.

About Neiman Group

Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.